2026 Recruitment Planning Series
Join us each week this summer for a step-by-step plan designed to help your Scouting unit prepare for a successful fall recruitment season. Each Monday, we will share a new article with specific actions to complete that week, building on the previous posts over the course of 12 weeks. Follow the plan all summer long, and your unit will be organized, prepared, and ready to welcome new families this fall.
Week 1: Form Recruitment Team & Set Goals
Build your unit’s fall recruiting success with strong leadership and clear membership goals.
Week 2- Assess Membership & Plan Retention
The strongest units don't focus solely on attracting new Scouts, they keep the families they have!
Week 3- Develop Your Annual Program Calendar
Stand out by give prospective families a clear, exciting roadmap for adventure.
Week 4- Strengthen Your Online & Digital Presence
A strong online presence makes it simple to learn more and join a local Scouting unit.
Week 5: Build Strong Alliances
Relationships with local schools and your Chartering Organization will impact your success.
Week 6: Finalize Dates
Confirm the dates for your fall recruitment events so every other preparation can align around them.
Week 7: Expand Your Team
Learn how to recruit, assign, and prepare the volunteers your unit needs to deliver a successful and welcoming fall recruitment event.
Week 8: Train Your Team
Give your volunteer team the confidence, skills, and game plan they need to deliver an organized, welcoming, and successful fall recruitment event.
Week 9: Access Resources & Prepare Materials
Pull together the marketing assets, welcome materials and systems that will turn interested families into registered, engaged Scouts
Week 10: Activate Peer-to-Peer Invitations and Early Visibility
This week centers on empowering current Scouts and families to invite friends to join the fun of Scouting
Week 11: Intensify Promotions & Confirm School Partnerships
Increase outreach, confirm school partnerships, and prepare your final promotional push for fall recruitment.
Week 12: Be Fully Prepared to Welcome New Families
Twelve weeks of focused preparation come together this week. Your dates are set, your team is trained, materials are ready, and promotions are underway.
